School of Digital Media and AI · TGS-2026064791
AI-Powered Content Marketing for Sales Growth and Customer Conversion
Make Short Videos People Watch, Then Turn Them Into Sales
Two hands-on days to plan, film and edit real content for your business with AI. You leave with a finished 30 to 60 second video and a simple weekly plan.
- Course reference: TGS-2026064791
- Course validity period: 6 Jul 2026 – 5 Jul 2028
- Mode of training: Classroom
- Medium of instruction: English
- Training hours: 16 hours (14 hours training + 2 hours assessment)
- Class time: 9am to 6pm
- Credential: Certificate of Achievement (issued by J L Institution)
- Duration: 2 days, 16 hours including assessment
- Funding: SkillsFuture Credit-eligible
Who this course is for
- Small business owners who want to reach more customers without paying an agency
- Content creators sharpening their hooks and building a brand
- Marketing professionals running campaigns in house
What you will learn
- Examine viral algorithms, storytelling frameworks and audience psychology to identify key drivers of content virality
- Apply prompt engineering techniques to generate and refine AI-driven ideas, hooks, scripts and storyboards
- Design high-engagement content strategies incorporating brand identity, storytelling, series planning and content calendars
- Apply filming techniques to capture compelling shots, B-roll, lighting and authentic scenes for viral content
- Use pacing, rhythm cuts, colour grading, captions and cinematic methods to create engaging short-form edits
- Evaluate optimisation elements and analytics insights to iteratively enhance content reach, retention and scalability
Course overview
No filming or editing background needed — just a phone and something to sell or say. Day one covers what makes content go viral, audience psychology, prompt engineering and a content strategy and calendar for your own brand.
Day two is filming and editing: framing, lighting and angles, a guided filming project, editing in CapCut Pro, then publishing and reading the analytics. Tools: ChatGPT or Gemini for ideas and scripts, BytePlus Seedance 2.0 for AI video, CapCut Pro for editing. Laptops are provided.
Practical learning
Six skills, each taught and then practised on your own business or channel during class. Assessment on day two: a 30 minute open book written paper and a 90 minute practical where you submit your 30 to 60 second video with its planning notes, graded Competent or Not Yet Competent with feedback on the spot.
Minimum entry requirements
- 18 years and above
- Possess minimally a Secondary Level and/or listen, speak, read and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 4
- Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 4
- Minimum 1 month of working experience
Course fee breakdown
Full course fee: S$1,150
| Funding category | Course fee | Funding | Fee payable |
|---|---|---|---|
| Singapore Citizens — Aged 40 and above (70% funding) | S$1,150 | S$805 | S$345 |
| Singapore Citizens and PRs — Aged 21 to 39 (50% funding) | S$1,150 | S$575 | S$575 |
| Full course fee — No funding (0%) | S$1,150 | S$0 | S$1,150 |
Course completion requirements
To successfully complete this course, learners must:
- Achieve at least 75% attendance
- Pass the assessment
Certificate awarded
Certificate of Achievement (issued by J L Institution)
Refund policy
No refund will be provided where written notice of withdrawal is received less than three (3) days before the course commencement date, or on or after the course commencement date.
- 100%: Written notice received 30 days or more before the course commencement date
- 50%: Written notice received 14 to 29 days before the course commencement date
- 25%: Written notice received 3 to 13 days before the course commencement date
- No refund: Written notice received less than 3 days before the course commencement date, or after the course has commenced
Company: J L Institution Pte Ltd (UEN 201428614H)
